A blog post should be a valuable piece of content that your website readership will want to digest, but written with a goal in mind. The nature of the blog isn’t to exploit or sell something to you, though, if you do it well, the effect is that your products are sold.
The nature of the blog is to bring value to your readers.
Why? Because marketing has changed. Free value to your audience = loyal readership = money in your pocket.
The blog is your chance to give back to your readers, your customers, and your audience. It helps your audience wade through all the “give me” out there and say, refreshingly, “have this.”
It doesn’t matter whether you have an online shop, a personal website or portfolio, you need to blog, at least occasionally.
If you blog regularly, Google will see your site as active, alive and relevant – and that will definitely help your overall rankings. In addition, blogging allows you to rank for new keywords and to keep ranking for those you’re already being found for. It allows your readers to get to know your brand and your products better. What’s more, you can use your blog to actively present yourself as a reliable source of information for prospective customers.
In total, there are 5 steps you should take when writing and publishing a blog post.
Step 1: Choose your topic
Step 2: Set the direction
Step 3: Write!
Step 4: End with a CTA
Step 5: Optimize for SEO
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